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As the Salesforce Marketing Cloud platform continues to gain popularity among businesses of all sizes, the demand for certified Marketing-Cloud-Email-Specialists is on the rise. Holding this certification demonstrates a candidate's commitment to staying up-to-date with the latest email marketing trends and technologies, giving them a competitive edge in the job market.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q158-Q163):

NEW QUESTION # 158
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

A. Create a Query Activity using Conversions Data View
B. View Conversions tab of the email send's tracking page
C. Run a Conversion Report for this tracking link
D. Select Conversion Data from the Tracking menu

Answer: B

NEW QUESTION # 159
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data beconfigured?

A. Use the Import Activityto add new records into the data extension.
B. Use the Import Wizard to add new records into the data extension.
C. Use the Import Wizard to overwrite the records in the data extension.
D. Use the Import Activity to overwrite the records in the data extension.

Answer: D

NEW QUESTION # 160
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A. File Drop Starting Source > Data Extract Activity > File Transfer Activity
B. Schedule Starting Source > Data Extract Activity > File Transfer Activity
C. File Drop Starting Source > SQL Query Activity > File Transfer Activity
D. Schedule Starting Source > SQL Query Activity > File Transfer Activity

Answer: B

NEW QUESTION # 161
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Company Website URL
B. Physical Mailing Address
C. Profile Center URL
D. Terms and Conditions Policy

Answer: B,C

NEW QUESTION # 162
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)

A. Segment activity
B. SQL Query activity
C. Data Extract activity
D. Filter activity

Answer: B,D

NEW QUESTION # 163
......

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